Groupbuying – Success Lies In Binding With New Customers

Idea of group-buying was hot. Still hot, and will stay hot for people who are seeking for discounts.

But businesses are failed to get out of it. Here is a truth. For businesses, group-buying is hot because it attracts them new customers, and often a lot. For customers, is hot because it helps them buy something cheaper than usual. That’s it.

Customers will always look for a cheaper product, unless you create something like Mac. ūüėČ On the other side, businesses can’t afford to give HOT-Discount for too long.

But here is how they can make use of it. Give a discount, a good one, then make them WOW!

Here is how:

  • with your WOW Customer Service
  • with your Great Product
  • by adding Humanity into Your Service
  • by showing them Some Art
  • and by these three from Seth Godin

In one sentence: Advertising or Groupbuying attracts customers for a very short period, it is up to you to do something else to keep them in a sustainable way.

If you’ll make them love you, they’ll love you and they will tell others that they love you. ūüėČ

Got the point?  Hire Me, I can help you to make that real.

Note: thanks to Sebastian Sastre for some of the ideas that I’m using in this post. By the way, if you want better communication and management within your organization you should check out this amazing application he did: airflowing.

Turning Tragedy into a Motivation To Do Well

But in Oct 2004, in a plane crash, he lost 10 people from his senior management group, including his 24 year old son and brother. They all were in the same plan, going for a business visit.

Rick said, “You don’t, you can’t¬†prepare¬†for anything like that.”

This is very true, life sometimes gets really very hard. Things can happen what even we are afraid to imagine, but it does.

How should we prepare for that? The answer is, we don’t. Yes it is about staying strong and getting up in a hard way.

2004 #25 Ditech/GMAC Monte Carlo. The hood des...

After the disaster, Rick Hendrick, addressed to his emlpoyees, they hired new people in top management. Set up offices a few steps apart to overcome the gaps in their knowldge. And after 40 days, they made to the next race.

Turning tragedy into a motivation tool is not easy, but this is what real leaders do.

And this is what you can do to motivate your team / family or yourself. No one born as a leader, you put yourself to lead the change and this is the moment when world demands you to lead.

None of us really knows, what has life for us, big success or a disaster or anything between. It is not important, the important is to believe that no matter how worse things get, you’ll stand up and stay stand.

Related Posts:

We are Seeking for Leaders, Not Ideals

Hire Me – Why Don’t You

Hey friends,

Just added a new page ‘Hire Me‘ in the blog, check it out and let me know what you think. Suggestions would be warmly appreciated.

Also now you know what I do. ūüėČ So if you or any of your friend needs help and I can be of help. Get in touch with me.

From tomorrow we’ll be back at regular posts. For now, just hire me!

Thank you.

Why You Need to Paint Future Now

Some of you might know, my business is to help businesses make meaning and money by building communities. Here is what I was suggesting to one of my team members Sidra today.

“Try to predict, by using your background¬†knowledge, skills and common sense. If you will start predicting, then in coming days you’ll learn.”

1. Why you were wrong.
2. Why you were right.
3. Or anything in between.

But if you start waiting like everyone else out there in the industry, you’ll not learn anything at all. You’ll just be one who’ll be clapping by seeing others clapping.

What does it means to you? I mean to say that, even if you are not sure of exact impact or result of your actions, it doesn’t mean you should not take one.

Take action now, start making drawing picture of yourself or of your business, and tell us how it will look like.

Tell us, why it will look so in coming weeks and months.

You might get wrong, it doesn’t matter that much. My intentions is to encourage you, to teach to yourself, how to make things happen.

So no matter if you are one man show, or a large organization. Start making a drawing of, how you’ll look in next few months.

If you will get wrong, you’ll learn.

If you will get right, you’ll learn.

But if you’ll just wait, nothing is going to happen.

PS. If you’re¬†interested¬†to share your business plan or think I can help in any way, do not hesitate to catch me. ūüėČ

Image from here

Related Post:

Being the First One to Cross the River

I recall being in early teens, throwing food for crows. It starts with a crow, who sees it first and then it calls others, and then the whole group waits till the most hungry one jump on the food. In next moments you see every one is on the food.

The same nature I have noticed in other species, as if I’m not on my computer, I’m most probably on National Georaphic or any other wild life TV. I want to state, I have observed it quite often.

Now on the human side, it is the same. We see in every field, no matter if it is fashion industry, book publishing, or communication or any other, we are in wait of the next new. We’re bored with the current one and¬†eagerly¬†waiting new one to come in so we shall join it too (like everyone else).

It is in our nature to avoid being the first one to do something, both good and bad. So it is okay not to be the first one in family who blogs regularly, it is okay not to be the first one to deliver a great business experience in your industry. It is okay not to be the first leader in your community. It is okay not to be the first one to do something meaningful. Because we are not that great and it is the duty of great people to do this and that.

Often we wait until we are too hungry, or in other words get pushed by circumstances to take actions. I also see many people give the reason of less prepared to start something. But we have discussed earlier, and found it clearly that, we are seeking for leaders, not perfect.

Here is video, which conveys the same message. It might help you to better understand what I want to say. It all might help you to be the first one to do… to do that… Yes you know what you need to do.

Image from here

New Era of Designing Consumers

Yesterday I was learning about Philippe Starck, the best known designer in the New Design Style. Here is tiny example of his work.

Also we are seeing companies like Apple, IKEA, Zappos and many others, which are offering great services or products or both.

If companies like them can offer, why not everyone? Here is the point, Apple didn’t bring its products’ design from here or there, or even it wasn’t avilable before they created it. Similarly for Zappos, they had no such experience of Delivering Happiness before.

Also people like Seth Godin, Chris Anderson, or Martin Luther King did and doing what has never been done in the way.

Both companies and individuals, promised it to themselves, designed it, created it, delivered it.

Things did not ended over there, what we call now customers or fans loyalty is actually designing your unique consumer or fan.

This is what I call an era of designing consumers. Without it, it is impossible for good folks to make WOW. I strongly belive you know what you can do to design your own following of people or consumers.

Waiting of what? Go.. Design us.. We’re waiting of you dear Linchpin.

PS. The idea of this post was taken from Kenny East‘s comment on Mashable’s facebook status.

Related Posts:

Deliver Learning, Deliver Happiness.
Deliver Celebration, Deliver Happiness.
Deliver Creativity, Deliver Happiness.

7 Things Companies Must Do to Succeed in Corporate Blogging

It is safe to assume that you already know why your company should have an active corporate blog, so rather than repeating our previous points, let’s talk about how your corporate blog should work to enhance the company’s profitability in a long run. A corporate blog is an essential communication tool for many start-ups and companies, both in U.S and in Asia.


Here are 7 tips to help you get most out of your corporate blog. These tips are gathered as I manage a corporate blog myself, run a digital consulting firm, and also through my years of experience learning and writing about how businesses interact.

Read the rest on Penn Olson.

You’ve 15 Years Experience, What’s the Point?

Few days back I was having a conversation with my new friend Babar Zia about efficiency of an experienced person. He made a point, which pushed me in thoughts and made me restless. Here is what he said:

“People come and say, we have 10+ years of experience of doing this and that. But did you actually learned from the experience and most importantly, did you change your actions. This is the point to consider when you work with someone.”

It looks simple at first, but by digging in you can easily discover how¬†continuously¬†we ignore changing our actions. I’m 23 now, but I’ve been doing the same mistakes lately, I wasn’t changing some of my actions, I wasn’t celebrating my mistakes as much as I should have.

Now I’m throwing ball in your court, did you change any of your action? If yes, how? If not, are you considering changing some of your actions after reading this.

I think it’s time for me, you, your business and everyone to initiate the change. Let’s stop doing that, and start changing. ūüėČ Share your thoughts in the comment below.

Developing Culture Not Rules

Last week I visited my university’s library, where I spend most of my time while at campus. Before entering into library, students have to submit their bags in a bag room at library’s¬†entrance¬†and get a¬†receipt¬†(token) for their bag.

Let’s get to the point, this time before leaving the library with my friend we got in the bags room, to take her bag back. There was no officer in the room as one used to be and she just carried her bag without returning any token. I asked, don’t we have token system now? She replied,¬†“Nope, our university administration is now working on developing culture instead of rules.”

I like that approach. Changing the focus from whether the students should be trained to follow the rules, developing university culture is 1000 times better.

Same things applies in business places too.¬†Henry Stewart, who is founder and CEO of¬†Happy Ltd,¬†writes in his new book Happy Manifesto,¬†“In many organizations response to something wrong is to create a new rule. Over the time they end up with more rules than anybody can possibly remember, many of which are no longer relevant. We at Happy, talk about having system (culture) rather than rules.”

His company was being rated the best company in UK for customer service (by Management Today) and the 2nd best place to work in the country (Financial Times).

Culture is about everything you do.¬†Do you people try to¬†develop¬†a friendly culture in your organization? What are the benefits of not having rules but culture? Let’s talk more in comments.

Enjoy Being Friend Of Your Customers

Business people have always been trying to judge the true value of their customers. Because they are the people their business is all about.

I believe now is the time to take next step. Watching customer’s profile picture is not enough  we need to go & comment on the photo (when he was returning from Paris). We need to share the happiness together. Got it?

Our friends are the people we care about. We keep their contact details, so we can get in touch even when Facebook is down. We try to make them feel special because we know their value.

And we know very well when our friends are not happy with us, even they did not tell any body. But we automatically learn this. Same applies in business, we always need to improve things even when customers friends do not complain.

Think about these really important questions to be friend with them:

  • Do you know them?
  • Do you know what they want?
  • Do they know you?
  • Do they know they are valuable for you?

I feel I’ve not summarized it well enough, but one thing is for sure we all love to be customer friend of a good guy / company.

What do you say friend?