Groupbuying – Success Lies In Binding With New Customers

Idea of group-buying was hot. Still hot, and will stay hot for people who are seeking for discounts.

But businesses are failed to get out of it. Here is a truth. For businesses, group-buying is hot because it attracts them new customers, and often a lot. For customers, is hot because it helps them buy something cheaper than usual. That’s it.

Customers will always look for a cheaper product, unless you create something like Mac. ūüėČ On the other side, businesses can’t afford to give HOT-Discount for too long.

But here is how they can make use of it. Give a discount, a good one, then make them WOW!

Here is how:

  • with your WOW Customer Service
  • with your Great Product
  • by adding Humanity into Your Service
  • by showing them Some Art
  • and by these three from Seth Godin

In one sentence: Advertising or Groupbuying attracts customers for a very short period, it is up to you to do something else to keep them in a sustainable way.

If you’ll make them love you, they’ll love you and they will tell others that they love you. ūüėČ

Got the point?  Hire Me, I can help you to make that real.

Note: thanks to Sebastian Sastre for some of the ideas that I’m using in this post. By the way, if you want better communication and management within your organization you should check out this amazing application he did: airflowing.

Enjoy Being Friend Of Your Customers

Business people have always been trying to judge the true value of their customers. Because they are the people their business is all about.

I believe now is the time to take next step. Watching customer’s profile picture is not enough  we need to go & comment on the photo (when he was returning from Paris). We need to share the happiness together. Got it?

Our friends are the people we care about. We keep their contact details, so we can get in touch even when Facebook is down. We try to make them feel special because we know their value.

And we know very well when our friends are not happy with us, even they did not tell any body. But we automatically learn this. Same applies in business, we always need to improve things even when customers friends do not complain.

Think about these really important questions to be friend with them:

  • Do you know them?
  • Do you know what they want?
  • Do they know you?
  • Do they know they are valuable for you?

I feel I’ve not summarized it well enough, but one thing is for sure we all love to be customer friend of a good guy / company.

What do you say friend?