Always seek for solid interests of yours, when you decide to work for someone. Your interests should be these.
In one word, you must be satisfied enough to work for someone.
I believe you’re in a condition, you can not afford to work for free. This is because every action generates a re-action, so get something valuable from your first action (work), which you can you use in re-action (life) practically sometime.
Nokia needs no introduction, especially in Pakistan, where every 60 people out of 100 mobile phone users carry a Nokia phone. In fact every mobile phone buyer check Nokia before going for any other company like Samsung, LG or Sony Ericsson.
It was 2003 when I and my friend bought a Nokia phone for both of us, I think it was Nokia 5110. But at that time, Nokia was new and it had far less reputation than what it has today in Pakistan. The size of phone was quite big.
It was mid 2003 or early 2004 when Samsung got hot in the market. People were crazy about their small sizes and melodies tunes. Especially Samsung C100 & X100 were one of the most popular phones of 2003 & 2004.
Then Nokia brought 3310 to Pakistan in a large quantity. This phone was well admired by the users , especially because of its battery timing and durability.
But this was just the start of Nokia’s journey in Pakistan. Others company made the mistake of first making a phone then tried to sell that in Pakistan. But Nokia brought phone which could easily match with the needs of their customers in Pakistan.
Especially their Nokia 1100, which was especially made to target developing countries, for users who do not require advanced features beyond making calls and text messages. The most powerful factor was it’s price, availability, easy-to-use and powerful network signals.Nokia 1100 played a key role to make Nokia the most successful brand in Pakistan. Users were also buying Nokia phone because it was easy to sell after use.
After then, their was a race for phones with video songs and memory cards. Sony Ericsson gave really tough time to Nokia in 2004-07 but again Nokia had the edge of powerful batteries, good reputation and could keep their market. Also Nokia’s phone had beautiful designs and softwares friendly.
In Sep 2008, Pakistan encountered biggest electricity crisis in Pakistan. We often faced load-shedding for 5 continuous hours and still now we are uncertain about this crisis. Nokia felt the need and designed phones with flashlights and even more reliable batteries to match the needs of middle class. (No power crisis for high classes in Pakistan)
In past three years, Nokia more focused on features like MMS, camera, more memory space and good price. Today’s hot features are touch screen, GPRS and style, and again Nokia see changes in customer needs and create the next basis of competition, also their pricing strategy is remarkable.
Nokia isn’t yet famous for smart phones, but it is clear to everyone that it is time for them to get deeper in smart phone market and for this they are partnering with Microsoft. They might not be best in west, but Nokia’s move in South Asia (most populous region in the world) is really smart and remarkable.
It is not that easy to reinvent before the need arise, but till now Nokia could manage to perform well here in South Asia. I personally believe, today every business needs to reinvent to survive because it is obvious that innovation is the only way to grow now.
If you do not see changes in your target market’s needs and work accordingly, your business is in danger.
You’re feeling bad over the bullshit you just did. Feeling a kind of regret that you haven’t blasted on one of your employees, as you know if you were at his place you would have done more rubbish.
Believe me, not everybody feels the same way after doing something negative. It is only nature of good human, who own their mistakes. They say yes to self accountability, say mistake to mistake, and try to avoid those negative steps in future.
So if you ever feel bad or regret on what you did wrong to someone. It is actually good and it helps you to be a better human.
And if you are someone who doesn’t feel any bad over the destructive act(s), you’re in danger.
Today my brother’s wife Salma cooked delicious Kheer (a sweet dish made of milk & carrot). Although she cooked not much, but she presented some to a poor women who lives nearby with her 3 children. When she returned she stated as follow,
“Everyone happily gifts to those who are equally rich or more, but less privileged families are being neglected socially. So I wanted to give her from my cooking.”
This is really awesome, I’m feeling proud of her. We all must share our happiness with those who have less of it.
14 years back when I was student of class 4, I loved stickers. At that time, sticker was one of the most hot topics among children of my age. We used to buy different types of bubble gums and candies, which had beautiful stickers in them.
Then there came a bubble gum, named MayFair by CandyLand, Pakistan. And within few weeks that was the most popular item to buy for children, especially who loved stickers. How did MayFair do that in very short period?
I think their market research team did great thing, they found out what children actually want and infact what more can be done to entertain them.
They did not just create a new bubble gum, but they made it very delicious and they had huge collections of stickers with them. One sticker in one candy, but they were not much repeated. So every child was in the race of to have most colorful collection of the stickers. And important thing was their candy was delicious than all most all others competitors.
So don’t find customers for your product, instead make a great product for your customers. Add value in it and customers will love it.
So if you are a blogger then write something valuable for your readers, if you are teacher, go for something students will love to learn. It will be benefitual to your prospects and yes very much to you as well.
Do you have any story like this to share? How do you value your prospects / friends? Share here..